Target Segment Analysis
Discover how target segment analysis plays a role in a larger marketing strategy and learn how to best segment and engage users across email, social and paid search platforms.
Next available course: Fall 2025
Classes Start 11/03/2025
Registration Open Until 11/07/2025
Course Overview
In this expert-led online course, you will gain valuable insights into the crucial role of audience segmentation within a broader marketing strategy. By understanding the power of segmentation, you will learn how to effectively engage and communicate with users across various channels, including email, social media, paid search platforms, and outbound marketing efforts.
Throughout the course, you will dive into the process of identifying and creating audience subgroups, enabling you to deliver highly tailored messaging that resonates with specific segments. This personalized approach will help you build stronger connections and foster deeper engagement with your target audience.
The course will equip you with essential techniques and best practices for effective target segment analysis. You will learn how to apply these strategies to popular ad platforms such as Google AdWords and Facebook, enhancing your ability to optimize campaign performance and drive meaningful results.
Through practical exercises and real-world case studies, you will develop a comprehensive understanding of the target segment analysis process and its application across various marketing channels. Additionally, you will explore the role of data analysis and metrics in measuring the effectiveness of your segmentation efforts.
Course Format
Instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.
Price
$625Course Details
Units 2.4 CEUs / 24 PDUs
Location Online Courses
Course Type Group-Paced
Next Available Course
Term Fall 2025
Classes Start 11/03/2025
Registration Open Until 11/07/2025
Register NowWhat You’ll Learn
After successful completion of this course, you will be able to:
- Define audience segmentation and demonstrate tools for researching and building profiles.
- Tailor marketing strategy to the characteristics, needs and values of audience segments to improve the chances for desired behavior change.
- Identify appropriate social media outlets for targeted audiences and goals.
- Use data to improve your marketing, product, sales, and customer success strategy.
- Evaluate the effectiveness of user-centric marketing strategy through case studies.
- Conduct content analysis research.
- Create a proposal appropriate for a client or leader that demonstrates an understanding of audience profiling, marketing strategy, social environment, environmental influences, and evaluation metrics.
Your Instructor
Vice President of Product Marketing & Customer Experience Solutions at Teletech
Jeff is focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world.
Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.