Program Finder
Marketing
Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value.
Coursework
The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU academic catalog for all official curriculum requirements.
MBA, Core 1
| Course ID | Course Name | 15 Total Credits |
|---|---|---|
| BA 513 | Business Legal Environment | 3 |
| BA 514 | Operations Management | 3 |
| BA 515 | Managerial Decision Tools | 3 |
| BA 516 | Creating Value in Exchange | 3 |
| BA 517 | Markets and Valuation | 3 |
NOTE: Core 1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor.
MBA, Core 2
| Course ID | Course Name | 27 Total Credits |
|---|---|---|
| BA 528 | Financial and Cost Analysis | 3 |
| BA 540 | Corporate Finance | 3 |
| BA 550 | Leadership and Teams in Organizations | 3 |
| BA 555 | Practical Business Analysis | 3 |
| BA 561 | Supply Chain Management | 3 |
| BA 569 | Advanced Strategic Management | 3 |
| BA 572 | Advanced Information Systems | 3 |
| BA 590 | Marketing Management | 3 |
| MGMT 559 | Managing Ethics and Corporate Social Responsibility | 3 |
MBA, Marketing, Required Coursework
| Course ID | Course Name | 7 Total Credits |
|---|---|---|
| MRKT 578 | Marketing Strategy Capstone | 4 |
| MRKT 592 | Consumer Behavior | 3 |
MBA, Marketing, Elective Requirements
| Course ID | Course Name | 11 Minimum Credits |
|---|---|---|
| BA 510 | Business Internship | 3 or 4 |
| MRKT 584 | Digital Marketing Platforms | 4 |
| MRKT 585 | Search Marketing | 4 |
| MRKT 586 | Customer Relationship Management | 4 |
| MRKT 588 | Professional Sales | 4 |
| MRKT 589 | Personal Selling Skills Development | 4 |
| MRKT 593 | Integrated Marketing Communications | 3 |
| MRKT 595 | Retail Management | 4 |
| MRKT 597 | Global Marketing | 4 |
Note: Must select a minimum of 11 credits from the following:
Learning outcomes
Learning outcomes for the MBA
Graduates of the MBA in Marketing will be able to:
- Apply marketing principles to address comprehensive management challenges
- Apply psychological, sociological, and economic principles underlying consumer behavior to the development of marketing strategy
- Design and communicate a marketing strategy that is aligned with an organization’s strategic goals
- View full list of MBA Learning Outcomes