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MBA

Marketing

Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value.

Coursework

The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU academic catalog for all official curriculum requirements.

MBA, Core 1
Course IDCourse Name15 Total Credits
BA 513Business Legal Environment3
BA 514Operations Management3
BA 515Managerial Decision Tools3
BA 516Creating Value in Exchange3
BA 517Markets and Valuation3

NOTE: Core 1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor.

MBA, Core 2
Course IDCourse Name27 Total Credits
BA 528Financial and Cost Analysis3
BA 540Corporate Finance3
BA 550Leadership and Teams in Organizations3
BA 555Practical Business Analysis3
BA 561Supply Chain Management3
BA 569Advanced Strategic Management3
BA 572Advanced Information Systems3
BA 590Marketing Management3
MGMT 559Managing Ethics and Corporate Social Responsibility3
MBA, Marketing, Required Coursework
Course IDCourse Name7 Total Credits
MRKT 578Marketing Strategy Capstone4
MRKT 592Consumer Behavior3
MBA, Marketing, Elective Requirements
Course IDCourse Name11 Minimum Credits
BA 510Business Internship3 or 4
MRKT 584Digital Marketing Platforms4
MRKT 585Search Marketing4
MRKT 586Customer Relationship Management4
MRKT 588Professional Sales4
MRKT 589Personal Selling Skills Development4
MRKT 593Integrated Marketing Communications3
MRKT 595Retail Management4
MRKT 597Global Marketing4

Note: Must select a minimum of 11 credits from the following:

Learning outcomes

Learning outcomes for the MBA

Graduates of the MBA in Marketing will be able to:

  • Apply marketing principles to address comprehensive management challenges
  • Apply psychological, sociological, and economic principles underlying consumer behavior to the development of marketing strategy
  • Design and communicate a marketing strategy that is aligned with an organization’s strategic goals
  • View full list of MBA Learning Outcomes
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