Marketing
Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value.
Overview
Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value. It plays a critical role in strategic decision-making in every industry. The marketing option of the Oregon State MBA allows you to choose from a wide variety of possible areas of focus, including digital marketing — which, according to McKinley Marketing Partners, has been identified by experts as the marketing industry’s most in-demand skill.
You’ll learn to develop and implement marketing strategy by incorporating customer insights and innovative problem-solving. You’ll conduct market research with OSU’s Center for Marketing and Consumer Insights (CMCI) or through internships and projects with leading marketing and market research firms, and prepare for directing marketing decisions in for-profit or non-profit industries.
What you’ll learn
With your marketing MBA, you’ll learn to address comprehensive business challenges using marketing principles.
Develop marketing strategies that apply the psychological, sociological and economic principles that underlie consumer behavior.
Design and communicate a marketing strategy that is aligned with an organization’s strategic goals.
Program statistics
Job placement rate for graduates of the OSU MBA graduate program
Ranked Oregon graduate business programs
Industry insiders on our advising council
Learning outcomes
Apply marketing principles to address comprehensive management challenges
Apply psychological, sociological and economic principles underlying consumer behavior to the development of marketing strategy
Design and communicate a marketing strategy that is aligned with an organization’s strategic goals
View full list of MBA learning outcomes
Ways to attend
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Experience a flexible blend of online coursework and in-person sessions. In-person meetings are held at the Robertson Collaborative Life Sciences Building on Portland's South Waterfront, typically scheduled on a weekday evening from 6 to 9 p.m.
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Bringing customers marketing research solutions for business challenges
The OSU Center for Marketing and Consumer Insights (CMCI), throughout its 30-year history, provides professional market research and consulting services. Led by our marketing faculty and in concert with student researchers, and regional and national clients, CMCI addresses contemporary marketing challenges and brings insight into markets, businesses and today’s consumers.
Through these efforts, we support the College of Business, Oregon State University and Oregon's economic development.
Student stories
More ways to take your skills to the next level
Deepen your understanding and explore specialized training with College of Business Continuing & Professional Education courses.