Program Finder
Digital Marketing Fundamentals
People are increasingly online. For brands to reach them, it’s essential to have a strong digital marketing strategy.
Digital Marketing Fundamentals
A microcredential is an academic offering that consists of typically three courses and allows learners to add specialized
skills in focused subject areas in less time than a full degree program. You can earn a microcredential in digital marketing fundamentals online and even make a plan to apply these credits toward a full degree.
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| BA 390 | Principles of Marketing | 4 |
| BANA 270 | Introduction to Business Analytics | 4 |
| MRKT 492 | Consumer Behavior | 4 |
NOTE: Coursework update, Nov. 2025.