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Recent Journal Publications by COB Faculty

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Academic Journal
Marketing

“Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”

The objective of this study was to create/test a social marketing campaign to increase
fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP)
eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were
conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)
with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the
Internet for delivery of healthy eating information. Participants reported time/financial burdens, low
household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.
A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through
multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH
name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).
Compared to controls, the IC were less likely to report healthy food preparation as time consuming or
a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based
on county/household characteristics. The FH campaign increased FH awareness and positive FV
beliefs. A longer campaign with FV assessments will increase understanding of the target audience,
and allow for campaign refinement.
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Lauren Tobey, Harold Koenig, Nicole Brown and Melinda Manore "Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign" Nutrients Nutrients 2016 View on: Google Scholar

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Academic Journal
Business Analytics

“Realized Volatility Forecasting and Volatility Spillovers: Evidence from Chinese Non-Ferrous Metals Futures”

We study the prediction of realized volatility of non-ferrous metals futures traded on the Shanghai Futures Exchange from March 2011 to December 2017. A dynamic model averaging model is employed to combine multiple prediction models using time-varying weights based on individual model performance. Empirical results also reveal that models incorporating volatility spillovers across metals are important for forecast combinations, and short-term spillovers have a stronger impact than long-term spillovers. This approach offers the best forecasting performance and allows users to identify the most dominant model at any given time and demonstrate when and how volatility transmission from another metal is valuable for forecasting. We also find evidence of distinct trading behaviors in emerging and developed markets.
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Donghua Wang, Yang Xin, Xiaohui Chang and Xingze Su "Realized Volatility Forecasting and Volatility Spillovers: Evidence from Chinese Non-Ferrous Metals Futures" International Journal of Finance and Economics 2713–2731 pages 2020 View on: Google Scholar

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Academic Journal
Finance

“Reconsidering Price Limit Effectiveness”

Most stock exchanges around the world impose daily price limits on stock prices. However, China is the only market that has experienced trading with and without price limits. We study China’s experience with price limits by comparing a subperiod with price limits to a subperiod without price limits. We provide three major sets of findings. First, we find price limits moderate transitory volatility and mitigates abnormal trading activity. Second, for poor performing stocks, a tighter price limit also appears helpful in moderating volatility and not hurtful. Finally, we find some evidence that price limits can facilitate market recovery following crashes. Many prior studies criticize price limits. Our study shows benefits of price limits.
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Kenneth Kim, Haixiao Liu and Jimmy Yang "Reconsidering Price Limit Effectiveness" Journal of Financial Research 493-518 pages 2013 View on: Google Scholar

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Academic Journal
Business Law

“Redefining and Regulating the New Sharing Economy”

While proponents of regulating the sharing economy suggest a need to protect public health, workers, and incumbent businesses, to ensure localities are made whole for the use of public services, opponents of regulation argue that government intervention will stifle innovation and undermine economic and community benefits. The problem with both sides of this argument is that advocates and detractors alike often fail to address the wide differences among the practices and business entities that currently fall under the same umbrella. To address this inappropriate conflation and the resulting confusion among consumers and regulators alike, the goal of this article is to define the sharing economy as it now stands and to create a taxonomy that distinguishes and differentiates the various types of business entities that have been lumped into it. This article then proposes regulatory responses to the differing categories in the taxonomy based on the risks they present.
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Inara Scott and Elizabeth Brown "Redefining and Regulating the New Sharing Economy" University of Pennsylvania Journal of Business Law University of Pennsylvania Journal of Business Law 553-751 pages 2017 View on: Google Scholar

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Academic Journal
Business Law

“Redefining Corporate Social Responsibility in an Era of Globalization and Regulatory Hardening”

Through our analysis of corporate trends, regulations, and case law from the United States, European Union, China, and India, we argue that the process of legalization and redefinition of CSR through a shareholder primacy lens may, troublingly, undermine the very notion of corporate social responsibility. In the face of these trends, this article redefines CSR with a reference to a fresh commitment to corporations’ social and ethical responsibility to society.
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Gerlinde Berger-Walliser and Inara Scott "Redefining Corporate Social Responsibility in an Era of Globalization and Regulatory Hardening" American Business Law Journal Wiley 167-218 pages 2018 View on: Google Scholar

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