Program Finder
Graduate
MSB

Marketing Insights & Analytics

The marketing insights and analytics option of our specialized master’s degree helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.

Where our graduates work

Salary expectations for market research analysts & marketing specialists

Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.

Starting $40,565

Median $75,838

Highly Experienced $150,976

Explore the program: