Marketing Insights & Analytics
The marketing insights and analytics option of our specialized master’s degree helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.
Overview
The marketing insights and analytics option of our specialized master’s degree helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.
By focusing on the combination of marketing (which gives a theoretical understanding of what drives customer behaviors) and analytics (which provides big data analytical techniques), you’ll develop the skills to drive informed business decisions and marketing strategies. The Oregon State specialized masters' degrees allow you to customize your study with a wide range of electives.
What you’ll learn
Incorporate customer insights and innovative, data-driven solutions to develop a marketing strategy.
Take courses examining three areas: core business knowledge, a deep understanding of marketing principles, and the analytical tools to conduct and translate data analysis to value-enhancing actions.
Study topics including data and text mining, digital and search marketing, consumer behavior and data visualization.
Master these skills with action by completing a capstone project that addresses a client’s business challenge.
Program statistics
Job placement rate for graduates of the OSU graduate business programs
Ranked Oregon graduate business programs
Industry insiders on our advising council
Learning outcomes
Conduct research or produce some other form of creative work.
Demonstrate mastery of subject material.
Conduct scholarly or professional activities in an ethical manner.
Analyze the impact of an enterprise on its various stakeholders.
Propose and collect data necessary to inform a discipline-based evaluation of a complex business challenge.
Apply critical thinking skills to a business challenge in the presence of uncertainty and ambiguity.
Ways to attend
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
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Centers of Research Excellence
The specialized master's option in marketing insights and analytics is cross-disciplinary by design; two of the five College of Business' centers for research excellence — the OSU Center for Marketing and Consumer Insights and the OSU Center for Business Analytics and Applied AI — provide the opportunities for connections to practicing professionals, high-level research and sponsored projects.
The Center for Business Analytics and Applied AI, formed in 2019, is known for annual thought-leadership symposia and community bootcamps for business analytics professionals.
The Center for Marketing and Consumer Insights (CMCI), throughout its 30-year history, provides professional market research and consulting services pairing student researchers with regional and national clients. While pursuing your master’s in business, these high-caliber resources are available to you.
Student stories
More ways to take your skills to the next level
Deepen your understanding and explore specialized training with College of Business Continuing & Professional Education courses.
