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Marketing Insights & Analytics

Prepares students to leverage data, technology, and consumer insights to make strategic marketing decisions. Through coursework in market research, customer analytics, digital marketing, and data visualization, students learn how to transform complex data into actionable business strategies.


Students who'd like to study marketing insights and analytics fully online should visit OSU Ecampus.

marketing insights
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Marketing Insights & Analytics
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Where our graduates work

The data is gathered from alumni of our graduate options in Marketing Insights & Analytics from 2022-2025.

Average Salary: $75,222

Employers:

  • Miami Marlins
  • Microsoft
  • Nike
  • Percipio Group Consulting
  • Portland Trail Blazers
  • Providence Health and Services
  • PWCC Marketplace
  • Seneca Foods Corporation 
  • State Farm
  • The Kroger Co.
  • Trimble
  • Tyson Foods
  • Columbia Sportswear
  • Deloitte
  • Discover Financial Services

Job Titles:

  • Account Executive
  • Account Manager
  • Chief Operating Officer
  • Child Care Infrastructure Fund Manager
  • Client Relations Specialist
  • Consulting Manager
  • Environmental Health and Safety Specialist
  • Event and Outreach Manager
  • Executive Operations Manager
  • Innovation Manager
  • Production Analyst
  • Program Manager
  • Senior Development Coordinator
  • Specialist Scheduling Coordinator
  • Territory Manager
  • VP of Manufacturing
  • Website Developer
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