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Digital Marketing Analytics
Gain the technical tools to understand and predict market trends and consumer behavior.
Students majoring in business analytics can study digital marketing analytics, one of several skills-focused options selected to complete the degree; prerequisite information are listed with the program major, business analytics required courses.
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| MRKT 477 | Integrated Marketing Analytics Project | 4 |
| MRKT 484 | Digital Marketing Platforms | 4 |
| MRKT 485 | Search Marketing | 4 |
| MRKT 486 | Customer Relationship Management | 4 |
| MRKT 492 | Consumer Behavior | 4 |
| MRKT 493 | Integrated Marketing Communications | 4 |
NOTE: Coursework update, Nov. 2025.