The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU Academic Catalog for all official curriculum requirements.

Core MSB

Core
: Specialized Master's
15
BA 513
Business Legal Environment
3
BA 514
Operations Management
3
BA 515
Managerial Decision Tools
3
BA 516
Creating Values in Exchange
3
BA 517
Markets and Valuation
3

Marketing Insights and Analytics Required Coursework

Marketing Insights and Analytics Required Coursework
18
BA 590
Marketing Management
3
BANA 560
Data Analytics for Competitive Advantage
3
BANA 570
Data Management
3
BANA 571
Data Exploration and Visualization
3
BANA 572
Machine Learning & Text Mining for Business
3
MRKT 592
Consumer Behavior
3

Marketing Insights and Analytics Required Capstone

Choose one of the below:

Marketing Insights and Analytics Required Capstone
4
MRKT 578
Marketing Strategy Capstone
4
BANA 577
Integrated Business Analytics Project
3

Marketing Insights and Analytics Electives

Select two courses from the following:

Marketing Insights and Analytics Electives
8
MRKT 584
Digital Marketing Platforms
4
MRKT 585
Search Marketing
4
MRKT 586
Customer Relationship Management
4