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Marketing Insights & Analytics

The marketing insights and analytics option of our specialized master’s degree helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.

Coursework

The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU academic catalog for all official curriculum requirements.

Specialized Master's, Core
Course IDCourse Name15 Total Credits
BA 513Business Legal Environment3
BA 514Operations Management3
BA 515Managerial Decision Tools3
BA 516Creating Value in Exchange3
BA 517Markets and Valuation3

NOTE: Core 1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor.

Specialized Master's, Marketing Insights & Analytics, Coursework
Course IDCourse Name18 Total Credits
BA 590Marketing Management3
BANA 560Data Analytics for Competitive Advantage3
BANA 570Data Management3
BANA 571Data Exploration and Visualization3
BANA 572Machine Learning & Text Mining for Business3
MRKT 592Consumer Behavior3
Specialized Master's, Marketing Insights & Analytics, Required Capstone
Course IDCourse Name4 Minimum Credits
MRKT 578Marketing Strategy Capstone4
BANA 577Integrated Business Analytics Project3

Choose one Capstone course

Specialized Master's, Marketing Insights & Analytics, Electives
Course IDCourse Name8 Minimum Credits
MRKT 584Digital Marketing Platforms4
MRKT 585Search Marketing4
MRKT 586Customer Relationship Management4

Select two courses

Learning outcomes

Marketing insights & analytics learning outcomes

  • Conduct research or produce some other form of creative work.
  • Demonstrate mastery of subject material.
  • Conduct scholarly or professional activities in an ethical manner.
  • Analyze the impact of an enterprise on its various stakeholders.
  • Propose and collect data necessary to inform a discipline-based evaluation of a complex business challenge.
  • Apply critical thinking skills to a business challenge in the presence of uncertainty and ambiguity.
  • Organize and present in written and oral form a persuasive and comprehensive evaluation of a business challenge.
  • View full list of Master's learning outcomes.
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