Program Finder
Marketing Insights & Analytics
The marketing insights and analytics option of our specialized master’s degree helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.
Coursework
The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU academic catalog for all official curriculum requirements.
Specialized Master's, Core
| Course ID | Course Name | 15 Total Credits |
|---|---|---|
| BA 513 | Business Legal Environment | 3 |
| BA 514 | Operations Management | 3 |
| BA 515 | Managerial Decision Tools | 3 |
| BA 516 | Creating Value in Exchange | 3 |
| BA 517 | Markets and Valuation | 3 |
NOTE: Core 1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor.
Specialized Master's, Marketing Insights & Analytics, Coursework
| Course ID | Course Name | 18 Total Credits |
|---|---|---|
| BA 590 | Marketing Management | 3 |
| BANA 560 | Data Analytics for Competitive Advantage | 3 |
| BANA 570 | Data Management | 3 |
| BANA 571 | Data Exploration and Visualization | 3 |
| BANA 572 | Machine Learning & Text Mining for Business | 3 |
| MRKT 592 | Consumer Behavior | 3 |
Specialized Master's, Marketing Insights & Analytics, Required Capstone
| Course ID | Course Name | 4 Minimum Credits |
|---|---|---|
| MRKT 578 | Marketing Strategy Capstone | 4 |
| BANA 577 | Integrated Business Analytics Project | 3 |
Choose one Capstone course
Specialized Master's, Marketing Insights & Analytics, Electives
| Course ID | Course Name | 8 Minimum Credits |
|---|---|---|
| MRKT 584 | Digital Marketing Platforms | 4 |
| MRKT 585 | Search Marketing | 4 |
| MRKT 586 | Customer Relationship Management | 4 |
Select two courses
Learning outcomes
Marketing insights & analytics learning outcomes
- Conduct research or produce some other form of creative work.
- Demonstrate mastery of subject material.
- Conduct scholarly or professional activities in an ethical manner.
- Analyze the impact of an enterprise on its various stakeholders.
- Propose and collect data necessary to inform a discipline-based evaluation of a complex business challenge.
- Apply critical thinking skills to a business challenge in the presence of uncertainty and ambiguity.
- Organize and present in written and oral form a persuasive and comprehensive evaluation of a business challenge.
- View full list of Master's learning outcomes.