Wine Business Management
MBA (60 Credits)
This program blends advanced business education with specialized industry knowledge to prepare professionals for leadership roles in the global wine market. Students gain expertise in areas such as wine production, distribution, sales, marketing, and financial management while developing the strategic skills needed to navigate a dynamic and evolving industry.
Coursework
The information on this page is meant to give examples of the coursework in this program. Current students should refer to the OSU academic catalog for all official curriculum requirements.
| Course ID | Course Name | 15 Total Credits |
|---|---|---|
| BA 513 | Business Legal Environment | 3 |
| BA 514 | Operations Management | 3 |
| BA 515 | Managerial Decision Tools | 3 |
| BA 516 | Creating Value in Exchange | 3 |
| BA 517 | Markets and Valuation | 3 |
NOTE: Core 1 requirements may be waived if a candidate has a recent undergraduate major in business, or has completed equivalent coursework within an undergraduate business minor.
| Course ID | Course Name | 27 Total Credits |
|---|---|---|
| BA 528 | Financial and Cost Analysis | 3 |
| BA 540 | Corporate Finance | 3 |
| BA 550 | Leadership and Teams in Organizations | 3 |
| BA 555 | Practical Business Analysis | 3 |
| BA 561 | Supply Chain Management | 3 |
| BA 569 | Advanced Strategic Management | 3 |
| BA 572 | Advanced Information Systems | 3 |
| BA 590 | Marketing Management | 3 |
| MGMT 559 | Managing Ethics and Corporate Social Responsibility | 3 |
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| HORT 573 | Vineyard Operations | 3 |
| FST 574 | Principles Of Wine Production | 3 |
| FST 575 | Wine Appreciation and Etiquette | 3 |
| Course ID | Course Name | 6 Minimum Credits |
|---|---|---|
| MRKT 586 | Customer Relationship Management | 4 |
| MRKT 588 | Professional Sales | 4 |
| MRKT 593 | Integrated Marketing Communications | 3 |
| SCLM 550 | Supply and Sourcing Management | 3 |
| SCLM 551 | Service Operations Management | 3 |
Note: Select a minimum of 6 credits
| Course ID | Course Name | 4 Credits |
| MRKT 578 | Marketing Strategy Capstone | 4 |
MBA wine business management learning outcomes
Graduates of the MBA in wine business management will be able to:
- Design new vineyard acreage for a commercial winery through the vineyard portfolio.
- Communicate essential elements of wine appreciation including proper pairings, service, and flavor and aroma variations due to styles, geographies, and terroir.
- Evaluate wine aging and finishing operations related to grape varieties and barrels/tanks.
- View full list of MBA learning outcomes