Consumer Analytics Fundamentals
Meet the growing demand for skilled workers who know how to leverage business analytics and evaluate consumer information and behavior.
Meet the growing demand for skilled workers who know how to leverage business analytics and evaluate consumer information and behavior. Learn how to apply the principles of human behavior to a variety of business contexts — by earning a microcredential in consumer analytics fundamentals.
This 12-credit microcredential provides an introduction to marketing, allows for an understanding of the consumer behaviors and processes that lead to purchases, and the tools to collect, evaluate and apply data and information for better organizational decision making. Individuals that work within marketing functions of their organization would benefit from completing this microcredential.