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Consumer Analytics Fundamentals
Meet the growing demand for skilled workers who know how to leverage business analytics and evaluate consumer information and behavior.
Consumer Analytics Fundamentals microcredential
A microcredential is an academic offering that consists of typically three courses and allows learners to add specialized skills in focused subject areas in less time than a full degree program. You can earn a microcredential in consumer analytics fundamentals online and even make a plan to apply these credits toward a full degree.
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| BA 390 | Principles of Marketing | 4 |
| BANA 270 | Introduction to Business Analytics | 4 |
| MRKT 492 | Consumer Behavior | 4 |
NOTE: Coursework update, Nov. 2025.