Program Finder
Consumer Analytics Fundamentals
Meet the growing demand for skilled workers who know how to leverage business analytics and evaluate consumer information and behavior.
You can earn this microcredential in consumer analytics fundamentals online with OSU Ecampus.
Consumer Analytics Fundamentals microcredential
A microcredential is an academic offering that consists of typically three courses and allows learners to add specialized skills in focused subject areas in less time than a full degree program. You can earn a microcredential in consumer analytics fundamentals online and even make a plan to apply these credits toward a full degree.
Microcredential coursework
| Course ID | Course Name | 12 Total Credits |
|---|---|---|
| BA 390 | Principles of Marketing | 4 |
| BANA 270 | Introduction to Business Analytics | 4 |
| MRKT 492 | Consumer Behavior | 4 |
NOTE: Coursework update, Nov. 2025.