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Academic Journal
Marketing

“Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context”

Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.
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Academic Journal
BIS

“Extracting Gene Pathway Relations Using a Hybrid Grammar: The Arizona Relation Parser”

Motivation: Text-mining research in the biomedical domain has been motivated by the rapid growth of new research findings. Improving the accessibility of findings has potential to speed hypothesis generation.

Results: We present the Arizona Relation Parser that differs from other parsers in its use of a broad coverage syntax-semantic hybrid grammar. While syntax grammars have generally been tested over more documents, semantic grammars have outperformed them in precision and recall. We combined access to syntax and semantic information from a single grammar. The parser was trained using 40 PubMed abstracts and then tested using 100 unseen abstracts, half for precision and half for recall. Expert evaluation showed that the parser extracted biologically relevant relations with 89% precision. Recall of expert identified relations with semantic filtering was 35 and 61% before semantic filtering. Such results approach the higher-performing semantic parsers. However, the AZ parser was tested over a greater variety of writing styles and semantic content.
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Academic Journal
Supply Chain

“Extreme Value Analysis for Partitioned Insurance Loss”

The heavy-tailed nature of insurance claims requires that special attention be put into the analysis of the tail behavior of a loss distribution. It has been demonstrated that the distribution of large claims of several lines of insurance have Pareto-type tails. As a result, estimating the tail index, which is a measure of the heavy-tailedness of a distribution, has received a great deal of attention. Although numerous tail index estimators have been proposed in the literature, many of them require detailed knowledge of individual losses and are thus inappropriate for insurance data in partitioned form. In this study we bridge this gap by developing a tail index estimator suitable for partitioned loss data. This estimator is robust in the sense that no particular global density is assumed for the loss distribution. Instead we focus only on fitting the model in the tail of the distribution where it is believed that the Pareto-type form holds. Strengths and weaknesses of the proposed estimator are explored through simulation and an application of the estimator to real world partitioned insurance data is given.
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