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Recent Journal Publications by COB Faculty

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Academic Journal
Marketing

“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”

This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
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Conference
Business Analytics

“Gender Classification for Product Reviewers in China: A Data-Driven Approach”

While it is crucial for organizations to automatically identify the gender of participants in product discussion forums, they may have difficulties adopting existing gender classification methods because the associations between the linguistic features used in those studies and gender type usually varies with context. The prototype system we propose to demo validates a framework for the development of gender classification that uses a more “data-driven” approach. It constantly extracts content-specific features from the discussion content. And the system could automatically adjust itself to accommodate the contextual changes in order to achieve better classification accuracy.
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Academic Journal
Management

“Getting Explicit about the Implicit: A Taxonomy of Implicit Measures and Guide for their Use in Organizational Research”

Accumulated evidence from social and cognitive psychology suggests that many behaviors are driven by processes operating outside of awareness, and an array of implicit measures to capture such processes have been developed. Despite their potential application, implicit measures have received relatively modest attention within the organizational sciences, due in part to barriers to entry and uncertainty about appropriate use of available measures. The current paper is intended to serve as an implicit measurement “toolkit” for organizational scholars, and as such our goals are fourfold. First, we present theory critical to implicit measures, highlighting advantages of capturing implicit processes in organizational research. Second, we present a functional taxonomy of implicit measures (i.e., accessibility-based, association-based, and interpretation-based measures) and explicate assumptions and appropriate use of each. Third, we discuss key criteria to help researchers identify specific implicit measures most appropriate for their own work, including a discussion of principles for the psychometric validation of implicit measures. Fourth, we conclude by identifying avenues for impactful “next generation” research within the organizational sciences that would benefit from the use of implicit measures.
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Academic Journal
Management

“Goal orientations and the motivation to share knowledge”

PurposeThe purpose of this paper is to develop a model that takes into account both personal and contextual factors in explaining individuals' motivation to share their knowledge.Design/methodology/approachDrawing from research on achievement motivation and social exchange, it is posited that goal orientations provide a framework for individuals' knowledge sharing by shaping how they cognitively value the costs and benefits associated with sharing their knowledge. It is argued each of the goal orientations is associated with preferences for sharing specific types of knowledge and is that a focus on different aspects of the knowledge provider‐recipient relationship.Research limitations/implicationsThe model provides a possible explanation for some of the inconsistencies in existing knowledge‐sharing research on the factors that motivate knowledge sharing as well as expanding understanding of the conditions that facilitate knowledge sharing.Practical implicationsFor organizations to encourage the desired knowledge sharing, they may need to maintain human resource management (HRM) practices that recognize the different motivations associated with each of the goal orientations.Originality/valueThe model developed integrates research on goal orientations and knowledge transfer to expand understanding of how individuals cognitively value the costs and benefits of sharing their knowledge.
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Academic Journal
Management

“Goal Orientations and the Motivation to Share Knowledge”

Drawing from research on achievement motivation and social exchange, a model is developed highlighting how goal orientations provide a framework for individuals’ knowledge sharing by shaping how they cognitively value the costs and benefits associated with sharing their knowledge. We argue each of the goal orientations are associated with preferences for sharing specific types of knowledge and a focus on different aspects of the knowledge provider-recipient relationship.
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