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Academic Journal
Marketing

“Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”

We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.
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Sarah Wilner and Aimee Dinnin Huff "Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings" Journal of Marketing Management 244-271 pages 2017 View on: Google Scholar

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Book
Business Law

“Off Grid Solar and the Global Compact”

In remote rural areas, off-grid solar lighting may be the first step on a path to education and sustainable growth. However, serving this market can be difficult for established businesses accustomed to working in developed markets. This chapter offers research-based insight into the best practices for operating in subsistence markets, with a particular emphasis on how these practices are implemented by enterprises providing off-grid solar lighting.
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Inara Scott "Off Grid Solar and the Global Compact" Greenleaf Publishing 2017

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Academic Journal
Supply Chain

“On Bayesian Predictive Moments of Next Record Value Using Three-parameter Gamma Priors”

A forecasting model of next record value proposed by Hill [1] assumes the underlying distribution F(x) is of an algebraic functional form with a shape parameter a for large x. That is, 1 - F(x) ?Cx-a, for large x. In this article, we extend his model by incorporating a three-parameter Gamma prior of a to derive analytical solutions of the predictive distribution and moments of X given that X is a new record value. These closed-form formulas can be represented as ratios of moments of Gamma distributions. We apply the proposed model to a real-life data set that consists of the insured property losses of 33 catastrophes caused by tropical storms in the United States in 1995. The example illustrates the importance of incorporating prior experience and accounting for uncertainty in parameter estimation when forecasting record values. Both considerations are the main ingredients in the development of the proposed model.
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Ping-Hung Hsieh "On Bayesian Predictive Moments of Next Record Value Using Three-parameter Gamma Priors" Communications in Statistics - Theory & Methods Communications in Statistics - Theory & Methods 729-738 pages 2001

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Academic Journal
Supply Chain

“On Social Dynamics Factors in Multi-stakeholder Decision Making in the Early State of Product Development”

When design decisions are made by a group of diverse stakeholders, the decision making process is affected by both technical and social dynamic factors and the design results are consequently a product of the joint influences. Though it is important, the role of social dynamic factors in design process is currently not well understood. In this work, our study is focused on a prioritising problem concerning understanding customer needs at the early stage, in particular, identifying Quality Requirements and their relative importance. We introduced one among many social dynamic factors, i.e. trust and investigated its role in the early stage design decision making of product development. Derived from the definition and principle forms of general trust, the trust concept used in the prioritising problem for our study is specified. The existing measurement scales used in social science are modified for measuring the trust in terms of trustworthiness.
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Ping Ge and Ping-Hung Hsieh "On Social Dynamics Factors in Multi-stakeholder Decision Making in the Early State of Product Development" Journal of Design Research Journal of Design Research 100 - 121 pages 2007

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Academic Journal
DSGN - Merchandising Management

“On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues”

People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
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Virginie Maille, Maureen Morrin and Ryann Reynolds "On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues" Journal of Marketing Research 100-117 pages 2020 View on: Google Scholar

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Academic Journal
Management

“On the treatment of people with disabilities in organizations: A review and research agenda”

Human resource practitioners have a crucial role in promoting equitable treatment of persons with disabilities, and practitioner’s decisions should be guided by solid evidence-based research. We offer a systematic review of the empirical research on the treatment of persons with disabilities in organizations, using Stone and Colella’s (1996) seminal theoretical model of the factors influencing the treatment of persons with disabilities in work organizations, to ask: What does the available research reveal about workplace treatment of persons with disabilities, and what remains understudied? Our review of 88 empirical studies from management, rehabilitation, psychology, and sociology research highlights seven gaps and limitations in extant research: (1) implicit definitions of workplace treatment, (2) neglect of national context variation, (3) missing differentiation between disability populations, (4) over-reliance on available data sets, (5) predominance of single-source, cross-sectional data (6) neglect of individual differences and identities in the presence of disability, and (7) lack of specificity on underlying stigma processes. To support the development of more inclusive workplaces, we recommend increased research collaborations between human resource researchers and practitioners on the study of specific disabilities and contexts, and efforts to define and expand notions of treatment to capture more nuanced outcomes.
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Joy Beatty, David Baldridge, Stephan Böhm, Mukta Kulkarni and Adrienna Colella "On the treatment of people with disabilities in organizations: A review and research agenda" Human Resource Management (US) Wiley 2019 View on: Google Scholar

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