Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
The OSU Difference
Our centers and initiatives give you hands-on, experiential learning opportunities. Entrepreneur? Check. Interested in market research? Yep. Want to advance gender equity and inclusion? We've got that, too.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focus
Degree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
The OSU Difference
Our centers and initiatives give you hands-on, experiential learning opportunities. Entrepreneur? Check. Interested in market research? Yep. Want to advance gender equity and inclusion? We've got that, too.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focus
Degree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
The marketing insights and analytics track of our specialized master’s of science in business helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.
By focusing on the combination of marketing (which gives a theoretical understanding of what drives customer behaviors) and analytics (which provides big data analytical techniques), you’ll develop the skills to drive informed business decisions and marketing strategies. The Oregon State specialized master’s in business allow you to customize the degree with a wide range of electives.
Oregon State master’s are accessible fully online, or in person in Corvallis. These skills-driven degree programs can be completed full time in less than year or part time to meet the flexibility needs of working professionals.
Our master’s in business programs are STEM-designated graduate degrees customized by our consultations with industry leaders to respond to market demand, giving you forward-thinking business skills that the job market wants.
Oregon State has accreditation with the Association to Advance Collegiate Schools of Business (AACSB) — the global quality standard for business education. Only 5% of the world’s business schools have earned this distinction.
You’re joining a network of more than 35,000 Oregon State business alumni at leading companies around our region and the world, such as Amazon, Google, Daimler Truck, Boeing, Nike, Starbucks, Samaritan Healthcare and Portland General Electric.
The specialized master's track in marketing insights and analytics is cross-disciplinary by design; two of the five College of Business' centers for research excellence — the OSU Center for Marketing and Consumer Insights and the OSU Center for Business Analytics — provide the opportunities for connections to practicing professionals, high-level research and sponsored projects.
The Center for Business Analytics, formed in 2019, is known for annual thought-leadership symposia and community bootcamps for business analytics professionals.
The Center for Marketing and Consumer Insights (CMCI), throughout its 30-year history, provides professional market research and consulting services pairing student researchers with regional and national clients. While pursuing your master’s in business, these high-caliber resources are available to you.
Learn more about The Center for Business Analytics >
Learn more about The Center for Marketing and Consumer Insights >
Learn what to expect while applying, what information we'll need, GMAT/GRE waivers and deadlines.
Join an informational workshop or schedule one-on-one time with a graduate program specialist.
Current College of Business students may qualify for the Accelerated Master’s Platform (AMP). Start taking classes toward your MBA or MSB during your senior year.
