Full-time or part-time graduate degree

Marketing Insights & Analytics

Program Details


Online, Corvallis

Degree Type:



Marketing Insights and Analytics

The marketing insights and analytics track of our specialized master’s of science in business helps provide the critical link between the promise of abundant data and actionable business insights gleaned from these data.

By focusing on the combination of marketing (which gives a theoretical understanding of what drives customer behaviors) and analytics (which provides big data analytical techniques), you’ll develop the skills to drive informed business decisions and marketing strategies. The Oregon State specialized master’s in business allow you to customize the degree with a wide range of electives.

Why an OSU Master's?

flexible learning

Flexible Learning Formats

Oregon State master’s are accessible fully online, or in person in Corvallis. These skills-driven degree programs can be completed full time in less than year or part time to meet the flexibility needs of working professionals.

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Industy driven

Industry-driven, STEM focused

Our master’s in business programs are STEM-designated graduate degrees customized by our consultations with industry leaders to respond to market demand, giving you forward-thinking business skills that the job market wants.

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AACSB International

Oregon State has accreditation with the Association to Advance Collegiate Schools of Business (AACSB) — the global quality standard for business education. Only 5% of the world’s business schools have earned this distinction.

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Prestigious Alumni

You’re joining a network of more than 35,000 Oregon State business alumni at leading companies around our region and the world, such as Amazon, Google, Daimler Truck, Boeing, Nike, Starbucks, Samaritan Healthcare and Portland General Electric.

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What You'll Learn

  • Incorporate customer insights and innovative, data-driven solutions to develop a marketing strategy.
  • Take courses examining three areas: core business knowledge, a deep understanding of marketing principles, and the analytical tools to conduct and translate data analysis to value-enhancing actions.
  • Study topics including data and text mining, digital and search marketing, consumer behaviour and data visualization.
  • Master these skills with action by completing a capstone project that addresses a client’s business challenge.

Centers for Research excellence

The specialized master's track in marketing insights and analytics is cross-disciplinary by design; two of the five College of Business' centers for research excellence — the OSU Center for Marketing and Consumer Insights and the OSU Center for Business Analytics — provide the opportunities for connections to practicing professionals, high-level research and sponsored projects.

The Center for Business Analytics, formed in 2019, is known for annual thought-leadership symposia and community bootcamps for business analytics professionals.

The Center for Marketing and Consumer Insights (CMCI), throughout its 30-year history, provides professional market research and consulting services pairing student researchers with regional and national clients. While pursuing your master’s in business, these high-caliber resources are available to you.

Learn more about The Center for Business Analytics >

Learn more about The Center for Marketing and Consumer Insights >