Full-time or part-time MBA


Program Details


Online, Portland Hybrid, Corvallis

Degree Type:




Marketing includes all of the decisions and activities involved in creating, communicating and delivering products and services that customers value. It plays a critical role in strategic decision-making in every industry. The marketing track of the Oregon State MBA program allows you to choose from a wide variety of possible areas of focus, including digital marketing – which, according to McKinley Marketing Partners, has been identified by experts as the marketing industry’s most in-demand skill.

You’ll learn to develop and implement marketing strategy by incorporating customer insights and innovative problem-solving. You’ll conduct market research with OSU’s Center for Marketing and Consumer Insights (CMCI) or through internships and projects with leading marketing and market research firms, and prepare for directing marketing decisions in for-profit or non-profit industries.


Study Abroad

Flexible Learning Formats

Earn an Oregon State MBA fully online, in person or hybrid. We’re Oregon’s top-rated part-time MBA because we offer the flexibility working professionals need.

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Student organizations and clubs

Industry-Driven Programming

Our business graduate degrees have 10 custom learning tracks, developed in close consultation with our industry advisory boards for leading, forward-thinking business skills and knowledge for you.

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AACSB International

Oregon State has accreditation with the Association to Advance Collegiate Schools of Business (AACSB) — the global quality standard for business education. Only 5% of the world’s business schools have earned this distinction.

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Prestigious Alumni

You’re joining a network of more than 35,000 Oregon State business alumni at leading companies around our region and the world, such as Amazon, Google, Daimler Truck, Boeing, Nike, Starbucks, Samaritan Healthcare and Portland General Electric.

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What You'll Learn

  • With your marketing MBA, you’ll learn to address comprehensive business challenges using marketing principles.
  • Develop marketing strategies that apply the psychological, sociological and economic principles that underlie consumer behavior.
  • Design and communicate a marketing strategy that is aligned with an organization’s strategic goals.

Why I Chose OSU

"I came to an early conclusion that sports are not going to be my livelihood forever. I realized I could take advantage of my years as a student-athlete; then I can walk away from Oregon State with multiple degrees. My graduate degree has only taken me one year to complete as I participated in an accelerated version of the program, which is not recommended for every student – let alone a student-athlete."

Adam Rateb

B.A. ‘20, MBA, ‘21

Bringing Customers Marketing Research Solutions for Business Challenges

The OSU Center for Marketing and Consumer Insights (CMCI), throughout its 30-year history, provides professional market research and consulting services. Led by our marketing faculty and in concert with student researchers, and regional and national clients, CMCI addresses contemporary marketing challenges and brings insight into markets, businesses and today’s consumers.

Through these efforts, we support the College of Business, Oregon State University, and Oregon's economic development.

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