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Conference
DSGN - Merchandising Management

“Ten of Your Friends Like This: Brand Related Word-of-Mouth on Facebook”

Social networking websites such as Facebook offer interesting opportunities for brand communications and brand related word-of-mouth, as well as the emulation of word-of-mouth by the brand. Surveys of 91 undergraduate students and 177 individuals recruited through Facebook were asked about their attitudes and behaviors with regards to their Facebook use. Facebook recruits are on average heavier users of Facebook than students, and are more likely to use various communication functions and assign higher importance to them. Word-of-mouth emulation by the brand fills a niche between traditional brand communication and word-of-mouth.
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Academic Journal
Accounting

“Tenure Consequences of Submit-to-Accept Delays in Accounting”

We use hand-collected data to examine the impact of lengthening submission-to-acceptance (STA) times in accounting journals on tenure outcomes for accounting faculty in their first post-doctoral academic appointment. We find that longer STA times for articles published in the latter portion of the probationary period are associated with a significant decrease in the likelihood of the academic being tenured at their first institution. In supplemental analysis, we find that the negative association between STA times and tenure outcomes is only descriptive of candidates not working at higher-ranked schools. There is no association between longer STA times and tenure outcomes for faculty working at institutions ranked in the top 15 of the Glover et al (2012) ranking. Finally, we find that female tenure candidates with longer STA times are less likely to be tenured than male candidates with longer STA times. Our results should be of interest to journal editors, reviewers, provosts, deans, tenure and promotion committees, and tenure-track academics.
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Academic Journal
Finance

“Testing the CAPM across observed and fundamental returns”

The CAPM describes a relationship between risk and expected forward-looking returns. Existing research tests the model using realized returns as the proxy for ex-ante expectations. However, recent studies cast doubt on the ability of ex-post observed returns to proxy for ex-ante expectations. Using an alternative specification to proxy for investor expectations, I test the CAPM in the context of pricing size and book/market equities. The results indicate that the CAPM retains additional merit with an improved measure of expectations. However, the value premium appears large and significant across both specifications of expected returns.
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