AI Marketing Strategy

Marketing Strategy Meeting

AI Marketing Strategy

Program Details

Type: Self-Paced

Cost: $225

Duration: 3 hours

Location: Online

Register Now

Turn AI Into Your Marketing Advantage

AI for Marketing Professionals explores how artificial intelligence has become a powerful and widely used tool in modern marketing. The course introduces the major phases of AI—rule‑based systems, machine learning, deep learning, and generative AI—building a strong foundation for understanding how these technologies work and how they apply to real‑world marketing challenges. Participants learn how AI tools support core activities such as persona development, search engine optimization (SEO), content creation, personalization, and campaign planning, while examining how AI is reshaping marketing workflows and decision‑making.

Learners also explore the benefits, limitations, and ethical considerations of using AI in marketing, including issues related to bias, transparency, and responsible data use. By the end of the course, marketing professionals are better prepared to evaluate, select, and use AI tools strategically and ethically to improve performance, efficiency, and customer engagement.

Required Course For Certificate

This certificate program consists of a single course. To earn the certificate, the course must be completed with a grade of C/pass or better. The course is offered on-demand, allowing learners to register at any time and begin their training immediately.

Continuing Ed
Self-Paced
Paid

AI Marketing Strategy

AI for Marketing Professionals

Learn how different types of AI work and how to apply them effectively and ethically across key marketing activities.

Details
Starts Anytime

Why take this program?

After successful completion of this program, you will be able to:

  • Understand the major types and phases of artificial intelligence.
  • Explain how machine learning, deep learning, and generative AI are used in marketing.
  • Use AI tools to support content creation, SEO, and persona development.
  • Evaluate the benefits and limitations of AI-powered marketing technologies.
  • Identify risks and ethical challenges associated with AI in marketing.
  • Apply responsible and inclusive practices when using AI tools.

Program Benefits

The AI for Marketing program offers a focused curriculum that explores how artificial intelligence is transforming key marketing functions such as audience targeting, content creation, personalization, SEO, campaign planning, and performance analysis. Learners develop a strong understanding of how AI tools fit into the modern marketing landscape while building practical, in‑demand skills to apply AI strategically and responsibly in real‑world marketing contexts..

Students are encouraged to explore credential options through the American Marketing Association (AMA) to assist with career paths beyond the certificate program.

Types of positions in advising family business

  • Content Marketer
  • Conversion Rate Optimizer
  • Digital Analytics Manager
  • Digital Marketing Manager
  • Email Marketing Specialist
  • PPC Specialist
  • SEO Specialist

Career insight for Digital Marketing Manager:

With an expected growth of 27% by 2027, digital marketing managers are responsible for developing and executing comprehensive digital marketing strategies, overseeing campaigns, managing budgets and analyzing performance metrics. On average, digital marketing manager positions have a median annual salary of $102,886, 91% above the national average.

Source: Indeed, 2026

Have a question about this program?

We’re here to help! Whether you want to explore your options or need help finding the right fit, our team is always ready to chat.
Give us a call at (541) 737-1500 or send us an email at cpe@oregonstate.edu. We’d love to hear from you!

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AI Literacy for the Workplace

AI Literacy for the Workplace

Program Details

Type: Self-Paced

Cost: $150

Duration: 2 hours

Location: Online

Register Now

Foundational AI Knowledge for the Modern Workplace

AI Literacy for the Workplace introduces learners to the different types of AI and how AI systems are trained using data. The course explores how AI appears in everyday life and across industries, helping learners understand both the benefits and the limitations of using AI tools effectively.

Students examine ethical issues, bias, and data privacy concerns related to AI, as well as strategies for identifying, avoiding, and reporting AI-powered scams. The course emphasizes responsible and safe use of AI by teaching practical privacy, security, and cybersecurity strategies. Learners gain foundational knowledge that enables them to make informed decisions about using AI tools for personal, academic, and professional purposes while navigating the digital environment with greater confidence.

Learners will also examine ethical issues, bias, and privacy concerns, along with strategies for identifying and avoiding AI‑related scams. The course emphasizes responsible use of AI and teaches practical data privacy and security skills that help learners navigate not only AI tools, but the broader digital environment with confidence and safety.

Required Course For Certificate

This certificate program consists of a single course. To earn the certificate, the course must be completed with a grade of C/pass or better. The course is offered on-demand, allowing learners to register at any time and begin their training immediately.

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AI Literacy for the Workplace

AI Literacy for the Workplace

Gain a foundational understanding of how AI works, its opportunities and challenges, and the strategies needed to use AI tools safely, ethically, and effectively.

Details
Starts Anytime

Why take this program?

After successful completion of this program, you will be able to:

  • Define artificial intelligence (AI) and machine learning in plain language.
  • Explain how AI systems are trained using data.
  • Recognize examples of AI systems in everyday life.
  • Identify advantages and disadvantages of using AI tools in personal and professional contexts.
  • Describe ethical issues and biases related to AI.
  • Apply basic privacy, security, and cybersecurity strategies when using AI tools.
  • Identify and protect against common AI-powered scams.

Program benefits

This program equips learners with practical, foundational AI literacy they can immediately apply in the workplace and everyday life. Participants gain a clear understanding of how AI works, where it shows up across industries, and how to evaluate its benefits and limitations with confidence. By exploring ethics, bias, data privacy, and AI‑enabled scams, learners build the skills needed to use AI responsibly and safely while protecting personal and organizational information. The course strengthens critical thinking and digital awareness, empowering learners to make informed decisions about AI tools, communicate more effectively about AI‑related issues, and navigate an increasingly AI‑driven workplace with confidence, security, and ethical judgment.

Expand Your AI Learning with the College of Business:

AI Fundamentals for Business Analytics equips learners with essential knowledge to understand how artificial intelligence is shaping modern business decision‑making. Through a focus on AI fundamentals, ethics, and analytics, participants learn how AI systems work, how to interpret and apply data responsibly, and how to evaluate both the opportunities and limitations of AI tools. The program emphasizes ethical reasoning, data privacy, and real‑world business applications—preparing learners to use AI thoughtfully and effectively across functions such as operations, marketing, and strategy.

Learn More


Have a question about this program?

We’re here to help! Whether you want to explore your options or need help finding the right fit, our team is always ready to chat.
Give us a call at (541) 737-1500 or send us an email at cpe@oregonstate.edu. We’d love to hear from you!

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Explore how AI can both support and challenge the modern employee experience, and practice applying these tools to real workplace scenarios as an HR professional.

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AI Marketing Strategy

AI for Marketing Professionals

Learn how different types of AI work and how to apply them effectively and ethically across key marketing activities.

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Generative AI for HR Professionals

Develop the skills to apply generative AI across core HR tasks while crafting strong prompts, refining AI outputs, and using these tools ethically and responsibly.

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How long will it take to complete my PharmD/MBA degree?

The length of time may vary by student. Please contact Susan Morley in the College of Pharmacy for more information.

I have additional PharmD/MBA questions, who can I speak to?

We’d love to talk more about our program and the application process. Please contact Susan Morley in the College of Pharmacy for more information.

When do I need to apply by to start the PharmD/MBA for next term?

We have rolling admissions for our MBA program, and you can submit your PharmD/MBA Interest Form  for the next available term whenever you're ready. Ideally, it is best to submit before registration for the upcoming term begins. Registration start and end dates can be found via the OSU Academic Calendar.

How do I apply to the PharmD/MBA program?

Please submit our PharmD/MBA Interest Form at any time when you think you're ready to take the next step in your education.

Do I have to go to Corvallis to earn the PharmD MBA?

No, we have several different ways you can earn your MBA including a hybrid version that mixes in-person classes in Portland and online self-paced course work. Note that Corvallis sections are included in Pharmacy tuition. Students electing to enroll in our Ecampus (fully online or Portland hybrid) sections will incur additional tuition costs. Please consult with Student Account Services for questions about tuition and billing.

Scrum Master

Scrum Master

Type: Self-Paced

Cost: $625

Duration: 10 hours

Location: Online

Enroll Now | Start Anytime

Register Now

Lead Agile Teams in a Modern Workplace

Prepare to lead high-performing Agile teams with our Scrum Master certificate program, designed for today’s fast-moving and evolving workplace. This hands-on learning experience helps you build the skills, mindset, and confidence needed to guide Scrum teams and deliver value in dynamic project environments.

Throughout the program, you will learn how to apply Agile frameworks while exploring practical tools and approaches that support clarity, collaboration, and effective decision-making. From Sprint Planning and backlog refinement to stakeholder alignment and team facilitation, you will develop leadership strategies that combine strong Scrum practices with modern productivity tools.

Through applied learning, collaborative exercises, and real-world scenarios, you will gain the expertise to guide teams, remove impediments, and deliver meaningful product increments in complex environments. By the end of the program, you will be well prepared to pursue Scrum Master certification and lead Agile teams with confidence.

Required Course For Certificate

This certificate program consists of a single course. To earn the certificate, the course must be completed with a grade of C/pass or better.
The course is offered on-demand, allowing learners to register at any time and begin their training immediately.

Continuing Ed
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Scrum Master

Scrum Master

Lead agile teams with confidence through real-world application, AI-enhanced workflows, and team-based learning.

Details

Why take this program?

After successful completion of this program, you will be able to:

  • Explain the core values and principles of Agile and how they inform the Scrum framework.
  • Describe the three Scrum roles—Product Owner, Scrum Master, and Development Team—and their responsibilities.
  • Identify and explain the purpose of the five Scrum events, including Sprint Planning, Daily Scrum, Sprint Review, and Sprint Retrospective..
  • Understand the Scrum artifacts—Product Backlog, Sprint Backlog, and Increment—and how they support transparency and team alignment.
  • Develop and refine user stories, prioritize backlog items, and understand basic Agile estimation techniques such as story points.
  • Recognize how Scrum teams collaborate to deliver incremental value and continuously improve performance.
  • Apply Scrum principles to a variety of project environments, including both technical and non-technical teams.

Program benefits

The Scrum Master Certificate Program delivers a dynamic, real-world learning experience designed to prepare professionals for high-impact leadership roles in modern Agile environments. Participants develop a strong understanding of Scrum principles, collaborative team dynamics, and iterative product delivery, while exploring practical tools and approaches that support effective Agile workflows and continuous improvement.

Through interactive exercises, case studies, and practical simulations, learners gain hands-on experience they can immediately apply in the workplace. The program provides actionable strategies to improve team performance, increase transparency, streamline workflows, strengthen decision-making, and deliver value more effectively in complex, fast-changing environments.

You will leave with both the technical foundation and leadership mindset needed to guide teams confidently in a modern workplace.

Career pathways

  • Scrum Master
  • Agile Coach
  • Product Owner
  • Project Manager
  • Agile Program Manager
  • Digital Transformation Lead
  • Continuous Improvement Leader

Career Insight for Scrum Master:

Scrum Masters continue to be in high demand as more organizations adopt Agile frameworks to improve efficiency and adaptability. According to Indeed, the average annual salary for a Scrum Master in the U.S. is $118,900, with senior-level professionals earning around $123,319. These figures place Scrum Master salaries well above the national average, reflecting the specialized skills and leadership required for the role.

Source: Indeed, 2025

Have a question about this program?

We’re here to help! Whether you want to explore your options or need help finding the right fit, our team is always ready to chat.
Give us a call at (541) 737-1500 or send us an email at cpe@oregonstate.edu. We’d love to hear from you!

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Free Resources

Agile for Any Project

Learn how a project manager's responsibilities determine the best and most flexible life cycle for a project.

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Are there any additional costs beyond the published course fee, such as textbooks or materials?

There are no extra enrollment or administrative fees beyond the published course price. However, some courses may require textbooks or additional course materials. These are listed in the syllabus for each course, which is made available to enrolled students a few weeks prior to the course start date. This allows time for instructors to finalize any updates and for students to acquire materials in advance.

Do you offer discounts or financial aid?

While our non-credit courses aren’t eligible for federal financial aid or payment plans, some employers may offer tuition reimbursement or professional development funding. We can work with you and your employer to process third-party billing or provide documentation for reimbursement.

We do offer discounts for OSU alumni and staff, active-duty military and veterans, and employer-sponsored groups; contact us at cpe@oregonstate.edu to learn more. 

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