TitleAttitudinal Versus Normative Influence in the Purchase of Brand Name Casual Apparel
Publication TypeJournal Articles
Year of Publication1996
AuthorsChang, Y, Burns, L, Sibley, LR, Noel, CJ
JournalFamily and Consumer Sciences Research Journal
Volume25
Issue1
Pagination79-109
Date Published1996
KeywordsApparel Design, Merchandising Management
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