TitleCognitive underpinnings of institutional persistence and change: A framing perspective
Publication TypeJournal Articles
Year of Publication2006
AuthorsGeorge, E, Sitkin, S, Chattopadhyay, P, Barden, J
JournalAcademy of Management Review
Volume32
Issue6
Pagination347-366
Date Published2006
KeywordsDoctoral Program, MBA, Strategy & Entrepreneurship
Abstract

We integrate the predictions of prospect theory, the threat-rigidity hypothesis, and institutional theory to suggest how patterns of institutional persistence and change depend on whether decision makers view environmental shifts as potential opportunities for or threats to gaining legitimacy. We argue that in the event that decision makers face ambiguity in their reading of the environment, they initiate decoupled substantive and symbolic actions that simultaneously accommodate the predictions of prospect theory and the threat-rigidity hypothesis.

Sort

a