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K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2019, 2019.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2020, 2020.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “How to Get a Job In the sports Industry”, San Diego State University MBA Sports MBA Student Association. 2019.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, presented at the 2018, 2018.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues”, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
A. Mahmood, Steggell, C., Yamamoto, T., and Lee, M., “Gerotechnology and aging in place: A conceptual model and preliminary findings from pilot projects”, Environmental Design Research Association 38th Annual Conference. Sacramento, CA, 2007.
A. Mahmood, Lee, M., Steggell, C., and Yamamoto, T., “Baby boomer caregivers perception of gerotechnology: Preliminary findings from a pilot project.”, 2nd International Conference on Technology and Aging. Toronto, ON, 2007.
A. Mahmood, Steggell, C., and Bowman, S., “Older Latina women’s perceptions of gerotechnology: A pilot study on the role of technology in healthy aging”, Annual Conference of the Housing Education and Research Association. Charlotte, NC, 2007.
R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category”, New York, NY: , 2005, pp. 179-190.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
R. Madrigal, Bee, C., and Chen, J., “Hope and Fear in the Experience of Suspense”, Cognition and Emotion, 2022.
R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.
T. Madhusudan, J. Zhao, L., and Marshall, B., “A Case-based Reasoning Framework for Workflow Model Management”, Data and Knowledge Engineering, vol. 50, no. 1, pp. 87-115, 2004.
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B. Lyons, Baldridge, D., Yang, L. Qin, and Bryan, C., “Disability Severity, Professional Isolation Perceptions, and Career Outcomes: When Does Leader-Member Exchange Quality Matter?”, Journal of Management, 2023.
G. Lynn, Chen, J., and Reilly, R., “The Critical Factors for Improving Company's Abilities to Develop New Products Faster and More Successfully”, IEEE International Engineering Management Conference. St. John's Newfoundland, Canada, 2005.
D. Lykins, “War, Dissent and the Supreme Court”, OSU's Philosophy Department's "Ideas Matter" lecture series. Corvallis, OR, 2003.
D. Lykins, “The Value of a Liberal Arts Component for Business Law Education”, Pacific Northwest - Academy of Legal Studies in Business. Portland Oregon, 2006.

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