M
D. McDonald, Chen, H., Su, H., and Marshall, B.,
“Extracting Gene Pathway Relations Using a Hybrid Grammar: The Arizona Relation Parser”,
Bioinformatics, vol. 20, no. 18, pp. 3370-8, 2004.
M. McCrory, Scott, I., Raymond, A., and Levy, P.,
“Watered Down Voices, Watered Down Justice: A Demand for Polycentricism, Demosprudence, and Praxis in WOTUS Regulatory Reform”,
Georgetown Environmental Law Review, vol. 34, no. 3.
J. McAlexander and Koenig, H.,
“Building Communities of Philanthropy in Higher Education: Contextual Influences”,
International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander,
“Listening to the Customer”,
Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander,
“Strategic Marketing Management”,
Iowa State University Extension Service. 1988.
J. McAlexander,
“20 Years in the Field: The Ethnographic Journey”,
Market Research Association Conference. Las Vegas, NV, 2011.
J. McAlexander, Schouten, J., and Koenig, H.,
“Building Brand Community”,
Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander,
“The Branding of An Alumni Association”,
Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander,
“Marketing in a Free Market Economy”,
Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and Schouten, J. W.,
“The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”,
Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
J. McAlexander,
“Where are we going with this..relationship?”,
International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building a University Brand Community: The Long-Term Impact of Shared Experiences”,
Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander,
“Living and Leaving Brand Community”,
Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and Schouten, J.,
“Hairstyles as Transition Markers”,
Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander,
“Marketing in the Graduate Curriculum”,
Presentation to delegation from Thailand. Corvallis, OR, 1997.
J. McAlexander and DuFault, B.,
“Genius for Sale: The Conspicuous Consumption of Ideas”,
Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W.,
“Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”,
International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander and DuFault, B.,
“Our Scientific Heritage”,
ACR North American Conference. Chicago, 2013.
J. McAlexander, Schouten, J., and Scammon, D.,
“Positioning Professional Services: Segmenting the Financial Services Market”,
Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander,
“Building Communities of Affinity”,
Western Region CASE conference. Portland OR, 2010.
J. McAlexander, Kaldenburg, D., and Koenig, H.,
“Service Quality Measurement”,
Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander and Njue, J.,
“Positioning Services”,
Presentation to Sawa Sawa Academy. Kenya, 1992.
J. McAlexander and Schouten, J.,
“The Great Debate: Design Research vs. Marketing Research”,
Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander and Hansen, E.,
“Home Depot/Sainsbury, Preliminary Results”,
Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.