Journal Articles
A. Rumpakis, Bee, C., and Lee, J.,
“Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University”,
Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M.,
“The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”,
Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
A. Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C.,
“The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World”,
Journal of Consumer Affairs, pp. 1-24, 2022.
C. Bee, Dalakas, V., and Chen, J.,
“The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity”,
Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.