Export 81 results:
Filters: Author is Malkewitz,Keven  [Clear All Filters]
2010
K. Malkewitz, Can You Judge a Book by Its Cover?, Oregon State University Wine Symposium. 2010.
K. Malkewitz and Orth, U., Formation of consumer price expectation based on package design: attractive and quality routes, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes, 2010.
K. Malkewitz and Orth, U., Formation of consumer price expectation based on package design: attractive and quality routes, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising, 2010.
K. Malkewitz, The influence of program context intensity: An examination of television advertising during war news, Journal of Current Issues and Research in Advertising, 2010.
D. Aiken and Malkewitz, K., The Influence of Program Context Intensity: An Examination of Television Advertising During War News, 2010.
K. Malkewitz, The influence of program context intensity: An examination of television advertising during war news, Journal of Current Issues and Research in Advertising, 2010.
2009
K. Malkewitz, Building Your Killer Business Plan, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, An Ex- Expatriate’s Experiences, University of Oregon. 2009.
K. Malkewitz, Making Your Passion Your Occupation: How to Get Employed Doing What You Love, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, New Product Development in the Athletic Footwear and Apparel Industry, Hope College Department of Business and Economics. 2009.
K. Malkewitz, New Product Development in the Athletic Footwear and Apparel Industry, University of Michigan School of Sport Management. 2009.
K. Malkewitz, Overview of Wine Research, OSU Food Science and Technology. 2009.
K. Malkewitz, Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy, AMA Winter Educators Conference. 2009.
K. Malkewitz, Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy, presented at the 2009, 2009.

Pages