U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth,
“The communicators’ role in promoting organically grown products”,
Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth,
“Psychographic Segmentation of Visitors to Southern Moravia.”,
International Conference Region - Services - Travel Industry. Ostrava/ Czech Republic, 2001.
U. Orth, Malkewitz, K., and Bee, C.,
“Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”,
Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.