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J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.