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Presentations
U. Orth, Advantageously Positioning Oregon Wine, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
U. Orth, The communicators’ role in promoting organically grown products, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, Contemporary Marketing Research, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
U. Orth, Craft Brews: Consumer Preferences and Psychographics, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
U. Orth, Designing a meaningful symbol for “Oregon” Wine, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
U. Orth, Measuring Buyer Response to Oregon Wine Branding Messages, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
U. Orth, Oregon Agriculture’s Image, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
U. Orth, Psychographic Segmentation of Visitors to Southern Moravia., International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
U. Orth, Why Consumers (Do Not) Buy Oregon Wine, OSU Grapevine Research Days. Corvallis, OR, 2004.
U. Orth, Wines and Lifestyles, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.