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C. Bee, Dalakas, V., and Chen, J., The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research, vol. 124, pp. 698-707, 2021.
C. Bee and Dalakas, V., Introduction to Special Issue on Sport Marketing and Sponsorship, Journal of Business Research, vol. 124, pp. 695-697, 2021.
C. Bee and Neubaum, D., The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
C. Bee and Dalakas, V., Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages, Journal of Marketing Communications, 2013.
C. Bee and Madrigal, R., Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
C. Bee and Madrigal, R., Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
C. Bee and Madrigal, R., It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Havitz, M. E., Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
C. Bee and Kahle, L., Relationship Marketing in Sports: A Functional Approach, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.