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T. Madhusudan, J. Zhao, L., and Marshall, B., A Case-based Reasoning Framework for Workflow Model Management, Data and Knowledge Engineering, vol. 50, no. 1, pp. 87-115, 2004.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
R. Madrigal, Bee, C., and Chen, J., Hope and Fear in the Experience of Suspense, Cognition and Emotion, 2022.
R. Madrigal, Bee, C., and LaBarge, M., Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category, New York, NY: , 2005, pp. 179-190.
R. Madrigal, Bee, C., and Chen, J., When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment, Communication Research, pp. 1-25, 2022.
A. Mahmood, Steggell, C., Yamamoto, T., and Lee, M., Gerotechnology and aging in place: A conceptual model and preliminary findings from pilot projects, Environmental Design Research Association 38th Annual Conference. Sacramento, CA, 2007.
A. Mahmood, Lee, M., Steggell, C., and Yamamoto, T., Baby boomer caregivers perception of gerotechnology: Preliminary findings from a pilot project., 2nd International Conference on Technology and Aging. Toronto, ON, 2007.
A. Mahmood, Steggell, C., and Bowman, S., Older Latina women’s perceptions of gerotechnology: A pilot study on the role of technology in healthy aging, Annual Conference of the Housing Education and Research Association. Charlotte, NC, 2007.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
K. Malkewitz, Wright, P., and Friestad, M., Persuasion by Design: The State of Expertise on Visual Influence Tactics, 2003.
K. Malkewitz, The Marketing Canon, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz and Ketcham, N., Logo Life Cycles, Western Oregon University Academic Excellence Showcase. 2018.
K. Malkewitz, The influence of program context intensity: An examination of television advertising during war news, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz and Orth, U., The accuracy of design-based judgments: A constructivist approach, Journal of Retailing, 2012.
K. Malkewitz, An Ex- Expatriate’s Experiences, University of Oregon. 2009.
K. Malkewitz and Ketcham, N., Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle, presented at the 2018, 2018.
K. Malkewitz, Reading between the Lines: Implementing Visual Fluency in Writing, Oregon State University Writing Intensive Course Seminar Series. 2007.
K. Malkewitz, Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz and Orth, U., Holistic package design and consumer brand impressions, Journal of Marketing, 2008.
K. Malkewitz, Product Design Research, University of New Mexico Anderson School of Management. 2008.
K. Malkewitz, Co-Branding with Sports Entities: How Difficult Can it Be?, presented at the 2006, 2006.
K. Malkewitz, Information Requirements of Marketing Academics and Practitioners, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz and Ketcham, N., Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz and Bee, C., Undertaking Successful Brand Design in Sport, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Orth, U., Formation of consumer price expectation based on package design: attractive and quality routes, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz, New Product Development in the Athletic Footwear and Apparel Industry, University of Michigan School of Sport Management. 2009.
K. Malkewitz and Ketcham, N., Logo Life Cycles, presented at the 2018, 2018.
K. Malkewitz, Marketing Major Overview, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, Building Your Killer Business Plan, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, The influence of program context intensity: An examination of television advertising during war news, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, Creating Brand Impressions through Package Design, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, How Design Influences Attitudes and Beliefs about Products, presented at the 2007, 2007.
K. Malkewitz, Sports Products: On and Off the Field, University of San Diego College of Business. 2006.
K. Malkewitz, How to Get a Job In the sports Industry, San Diego State University MBA Sports MBA Student Association. 2019.
K. Malkewitz and Bee, C., Undertaking Brand Design in Sports, 2014.
K. Malkewitz, Orth, U., and Heinrich, F., Servicescape interior design and consumers' personality impressions, Journal of Services Marketing, 2012.
K. Malkewitz, Overview of Wine Research, OSU Food Science and Technology. 2009.
K. Malkewitz and Ketcham, N., Sports Logos Life Cycles, presented at the 2019, 2019.
K. Malkewitz, How Design Influences Attitudes and Beliefs about Products, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy, AMA Winter Educators Conference. 2009.
K. Malkewitz and Orth, U., Formation of consumer price expectation based on package design: attractive and quality routes, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz, Creating Brand Impressions with Packaging Design, Oregon State University Consumer Behavior Interest Group. 2008.
K. Malkewitz, Communicating with Product Design, presented at the 2007, 2007.
K. Malkewitz, Co-Branding with Sports Entities: How Difficult Can it Be?, AMA Winter Educators’ Conference. 2006.
K. Malkewitz and Ketcham, N., Sports Logos Life Cycles, Academy of Marketing Science Annual Conference. 2019.
K. Malkewitz and Orth, U., The accuracy of design-based judgments: A constructivist approach, Journal of Retailing, 2012.
K. Malkewitz, New Product Development in the Athletic Footwear and Apparel Industry, Hope College Department of Business and Economics. 2009.
K. Malkewitz and Ketcham, N., Sports Logos Life Cycles, presented at the 2020, 2020.
K. Malkewitz, Communicating with Product Design, Academy of Marketing Science Annual Conference. 2007.

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