Business Analytics

Overview

More and more, data is driving business decisions, and companies need experts to derive insights from their data sets. Business analytics is a rapidly growing and highly in-demand skill set, with the career’s growth trajectory expanding by 34% in Oregon and 27% nationally by 2026, according to the U.S. Department of Labor. We're preparing graduates who can meet the growing demand for these great careers. Our business analytics degree program is designed to provide expertise in technical, organization, and management competencies. You'll learn to integrate various information technologies and demonstrate proficiency with several data analytic tools; identify opportunities, needs and constraints for data analytics within organizational contexts; and think critically about the business implications of observed data patterns and analytics inferences.

This requires students to choose an area of focus — either gaining specialized knowledge in 1) digital marketing analytics, or 2) market research and consumer analytics or 3) human resources (HR) analytics (Corvallis only). Business analytics is a major program of study offered in Corvallis or online through Ecampus.

Curriculum

Click here for major-specific requirements

Organizations worldwide are in need of workers who can integrate datasets and tools to address business opportunities and risks. Find out how data informs business practices and explore a wide range of topics including techniques associated with data mining, data visualization, text mining, and advanced statistical tools and techniques to maximize a company’s strategic value.

The coursework in Oregon State’s business analytics bachelor’s program will equip you with expertise in three main areas:

  • Technical competency: Integrate various information technologies and demonstrate proficiency with several data analytic tools.
  • Organizational competency: Identify opportunities, needs and constraints for data analytics within organizational contexts.
  • Management competency: Think critically about the business implications of observed data patterns and analytics inferences.

To earn a bachelor's degree in business analytics, you must complete your baccalaureate core requirements, lower-division core requirements and College of Business courses within this program.

A total of 180 quarter credits are required to graduate, including 60 upper-division credits. Complete degree requirement information about the business analytics program is available on Oregon State's academic catalog.

Enrichment Activities

Student groups, and the national professional organizations that these groups are associated with, are tremendously beneficial support system throughout your education and beyond into job recruiting and professional networking. Student organizations host events and guest speakers that put you face-to-face with potential employers and allow you to learn about the variety of business analytics careers. Student officers in these organizations hone their leadership and management skills by organizing several alumni and professional events throughout the year, including "Meet the Firms," a recruiting event and job fair.

Center for Business Analytics

The Center of Business Analytics in the College of Business at Oregon State University serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

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