Digital Marketing Certificate

Starts May 6, 2024
12 credits

Duration:
9 Months

Commitment:
3-8 Hour/Week

Location:
Fully Online

Course Type:
Instructor-led

Credential:
12.0 CEUs

Program Description

Digital marketing helps organizations promote and sell products and services. Learn the strategies, marketing channels and technologies needed to identify and reach your target audience online. You’ll learn when and how to use marketing tactics such as paid advertising, organic and paid search, social media and website optimization. You’ll uncover the formulas to develop a marketing strategy that keeps up with the technology. 

The Digital Marketing Certificate covers strategy, marketing methods and tactics, industry terminology and best practices. Each course offers examples, videos from industry-leading practitioners, interactive games and review questions to ensure mastery of the material.

You can register for any of the five courses individually, or you can register for the complete certificate.

Objectives

  • Create a digital marketing strategy crucial to meeting the marketing goals of the organization while including key concepts, definitions, and insights on why measurement matters for brands.
  • Learn improved brand perception, more efficient lead generation and better customer satisfaction levels to sell more products and services. 
  • Understand B2B marketing essentials while tracking vendor interactions across the purchase journey to impact the pipeline in target accounts and improve overall account-based marketing performance.
  • Incorporate social media activities into a focused marketing plan by integrating their social media with mobile, a hub website and email marketing while using strategic metrics for tracking success.
  • Explore marketing analytics practices and tools and help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field.

Program Structure

Courses are instructor-led week-to-week cadence, with assignments, discussion boards, and learning assessments (quizzes) opening on Monday and to be completed by the end of the week. This gives students flexibility to review materials at their leisure. Additionally, recorded lectures and video recordings are available to enhance learning objectives.

Program Schedule

Digital Marketing Strategies

May 6 - June 16, 2024

Social Media Marketing

July 8 - August 18, 2024

Marketing Analytics and Measurement

September 9 - October 13, 2024

B2B and Account-Based Marketing

November 4 - December 15, 2024

Target Segment Analysis

January 13 - February 16, 2025