Advising Family Business: Essential Assessment Process

1 credit
Related Program: 


1 Hour


Course Type:

1.0 PDUs

Course Description

Gathering data through confidential interviews can provide the advisor with a comprehensive view of the family business system. In this course, we detail the types of data that should be gathered about the family, the individual, and the business simultaneously and the purpose for the information. The advisor will learn the primary objectives of a formal assessment and learn the value of the family sharing their thoughts, feelings, and perceptions. The sequence of gathering and analyzing data, preparing and submitting a report, and convening a feedback session will be detailed.

Approved for 7 Practical Skills by the Oregon Bar Association, ID #97849


After completing this course, you will be able to:

  • Assess the vitality of the business, the impact that family members have on its viability, and the sound business practices
  • Determine what information and data to gather and for what purpose during the assessment
  • Breakdown the process of interviewing and determine who is interviewed
  • Determine critical questions to ask during interviews for focus  
  • Define and highlight the formal vs. informal report and how to share results 

Course Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Fully accessible
  • Expert-supported
  • Video content

Course Structure

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about the course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive CEUs.

About the Center for Family Enterprise

Oregon State University’s Center for Family Enterprise aspires to be the go-to resource for all family businesses in Oregon and the region. Leveraging the university’s strengths in outreach, education, and research gives us the unique ability to provide families and their advisors with the expertise and networks to flourish and thrive through multiple generations. We strive to know the true needs, economic impact, and footprint of family-owned businesses in Oregon and beyond so that we can be a force for advocacy and economic and societal good.