Digital Marketing Strategies

Mar 10 - Apr 20, 2025
2.4 credits
Related Program: 
Description: 

Duration:
  6 Weeks

Commitment:
3-8 Hours/Week

Location:
Online

Course Type:
Instructor-led

Credential:
2.5 CEUs

Course Description

In today's rapidly evolving business landscape, a well-crafted marketing strategy is more important than ever. With AI advancements and new platforms emerging daily, marketers must seize opportunities, set clear goals, select appropriate channels, measure key metrics, and communicate their vision effectively.

This course equips marketing strategists with the skills to drive brand perception, efficient lead generation, and customer satisfaction. By understanding key concepts, definitions, and the importance of measurement, marketers can create impactful campaigns and navigate the dynamic digital era successfully.

Objectives

  • Build the foundational elements of a digital marketing plan including goals, user research, audience targeting, measurement plan, and optimization techniques.
  • Interpret key terms and vernacular connected to digital brand management.
  • Construct key components of digital marketing strategies including touchpoint maps, consumer action mapping, personas, and value models.
  • Examine common steps and processes related to planning, executing, and reporting on digital marketing strategies.
  • Create a strategy for an organization to support data-driven marketing methodologies.

Course Instructor


Lynn Makela

Business Development Director at Apiary

Lynn Makela connects marketing, leadership, and brand strategy. With over 12 years of digital advertising experience and diverse background in search, analytics, optimization, design, and social media strategies, she is an accomplished business strategist and entrepreneur. As director of business development for Apiary Digital, she curates teams of digital marketing professionals to achieve business objectives. Her client list includes Microsoft, Tableau, Invisalign, Pella Windows and Doors, and many others. When she isn’t helping clients, she’s playing with her three K9 fur kids and working on a remodel project.