Why Using the Right Content on Any Platform Wins Every Time

0.1 credits
Related Program: 


1 Hour


Course Type:
Previously Recorded

0.1 CEUs

Webinar Description

Thank you for your interest in the Digital Marketing webinar.

At OSU we are proud to be able to deliver practical and useful information to help you navigate the days ahead. Whether you are seeking a new path, exploring an alternative career field, or climbing the corporate ladder, our experts know a thing or two that could help along the way.

As new platforms, technologies, and devices offer innovative ways to reach consumers, the content remains the fundamental building block of marketing strategy. During our webinar, Jeff Marcoux will review content marketing strategy essentials highlight the key principles to advance your career or business.

Key Takeaways:

  1. One clear, emerging trend: Marketers are being asked to speak to social issues as it relates to their company’s goals, mission, and vision
  2. As attention can be a scarce resource, using tension in a narrative increases engagement & focus
  3. The Forgetting Curve: Optimal frequency for being in front of your audience

Course Instructor

Jeff Marcoux

Vice President of Product Marketing & Customer Experience Solutions at Teletech

Jeff is focused on helping brands deliver experiences that reflect the very best of humanity. He has driven cross product and team collaboration, digital transformation, supported multiple product releases, bringing new products to market, innovative marketing strategies, channel development, and acquisition integration work. He believes that every touch point with a customer is a marketing experience- from marketing to sales to customer service. Jeff is a marketing growth hacker, CX evangelists, martech expert, and brings entrepreneurial innovation to a big tech world. Additionally, Marcoux is a prominent customer experience and marketing speaker, and an adjunct professor of marketing for UC Irvine & Oregon State University. He attended the University of Washington where he received his MBA in Leadership and Certificate in Technology Entrepreneurship.