Marketing

Franziska Gibbons

Assistant Professor
franziska.schmid@oregonstate.edu

Office: 541-737-3211

Austin Hall

Austin Hall 458

2751 SW Jefferson Way

2751 SW Jefferson Way
Corvallis, OR 97331
Credentials: 
Doctorate of Philosophy (Ph.D.) in Business: Pennsylvania State University; Concentration: Marketing; Spring 2022
Master of Business Administration (MBA): Pennsylvania State University; Concentrations: Marketing, Strategy; Spring 2017
Bachelor of Science (B.S.): Dickinson State University; Majors: Business Administration, International Business; Spring 2011

Profile Field Tabs

At OSU
Affiliated with: 
College of Business
Research/Career Interests: 

Franziska (Franzi) Schmid is an Assistant Professor of Marketing at the Oregon State University College of Business. She received her Ph.D. from Penn State in 2022 and her MBA in 2017. Her research interests include Customer Relationship Management (CRM) issues, salesforce management in business-to-business, and social networks. Specifically, some of her research focuses on the impact that social networks have on social influence, sales performance, and social media marketing metrics. Franzi’s research has been published in Industrial Marketing Management.

Courses Taught: 

MRKT 486 - Customer Relationship Management

Biography

Franziska (Franzi) Schmid is an Assistant Professor of Marketing at the Oregon State University College of Business. She received her Ph.D. from Penn State in 2022 and her MBA in 2017. Her research interests include Customer Relationship Management (CRM) issues, salesforce management in business-to-business, and social networks. Specifically, some of her research focuses on the impact that social networks have on social influence, sales performance, and social media marketing metrics. Franzi’s research has been published in Industrial Marketing Management.

My Publications

I currently have no publications listed within this site.