TitleAddressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers
Publication TypeJournal Articles
Year of Publication2017
AuthorsHuff, A, Barnhart, M, McAlexander, B, McAlexander, J
JournalJournal of Macromarketing
Volume37
Issue4
Pagination393-408
Date Published2017
KeywordsMarketing, MBA
Sort

a