Export 251 results:
Filters: Keyword is Marketing  [Clear All Filters]
2018
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Sports Marketing and Sponsorship Conference. San Diego, CA, 2018.
R. Longo, Careers in Accounting Profession, West Albany High School, Business Education. Albany, OR, 2018.
A. Huff and Barnhart, M., Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies, 2018.
R. Madrigal, Bee, C., Reich, B., and Warren, N., Emotional Cocktails: Mixed Emotions, Gratifications, and the Enjoyment of Various Types of Movie Genre, Association for Consumer Research. San Diego, CA, 2018.
D. K. Aiken, Bee, C., and Walker, N., From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption, Journal of Business Research, vol. 87, pp. 69-79, 2018.
A. Watson, Zank, G., and Turri, A., I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
A. Watson, The Symbiotic Fashion and Emergent Identity Model, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
N. Brown, Through A Student's Eyes: A Deep Dive Into Online Learning, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
N. Brown, Using Company Case Studies in the Online Classroom, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. Huff and Barnhart, M., Why Trump's Idea to Arm Teachers May Miss the Mark. 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff and Barnhart, M., Assembling Safety in an Armed America, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
M. Barnhart and Huff, A., Assembling Safety in an Armed America, Speaker Series. Melbourne, Australia, 2017.
R. Reynolds-McIlnay, Auditory Feedback and the Shopping Experience, ACRA Annual Conference. Bloomington, MN, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, presented at the 2017, San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies, Gun Studies Symposium. University of Arizona, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects pf Green Self-Identity and Gender Influences on Consumers’ Involvement and Patronage Intention in Eco-Apparel Consumption, presented at the 2017, San Diego, California, 2017.
M. Barnhart and Mish, J., Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP, Journal of Macromarketing, vol. 37, no. 1, 2017.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
M. Belkhir, Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field, Consumer Culture Theory 2017. Anaheim, CA, 2017.
S. Wilner and Huff, A., Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense, Journal of the Association for Consumer Research, vol. 3, no. 1, 2017.
2016
A. Rumpakis, Bee, C., and Lee, J., Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Toombs, Commercialization of university technologies, Oregon State University Vista Club. MU, 2016.
A. Huff and Cotte, J., The Evolving Family Assemblage: How Senior Families 'Do' Family, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
M. Belkhir, Brouard, M., Brunk, K., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT, Consumer Culture Theory 2016. Lille, France, 2016.
A. Huff, Wilner, S., and Humphreys, A., The Pot Problem: The Role of Design in Legitimation of New Markets, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S., The Pot Problem: The Role of Design in Legitimation of New Markets, presented at the 2016, 2016, pp. D10-11.
L. Tobey, Koenig, H., Brown, N., and Manore, M., Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign, Nutrients, vol. 8, no. 9, 2016.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
R. Reynolds-McIlnay, Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
2015
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
A. Watson and Turri, A., Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
C. Toombs, Dulse Commercialization, Salem Rotary. Salem Oregon, 2015.
A. Huff and Wilner, S., Focus on the Form, Forget about the Function: Marketplaces for Illicit Products, AMA Winter Educator's Conference. San Antonio, TX, 2015.
M. Barnhart, Marketing Services to Older Consumers, Western Regional International Health Conference. Eugene, OR, 2015.
J. McAlexander, Koenig, H., and DuFault, B., Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
A. Huff and Barnhart, M., (Re)Assembling Family: An Examination of How Senior Families 'Do' Family, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
M. Barnhart, Round Table panelist - The future of research in eldercare, North American Association for Consumer Research Conference. New Orleans, 2015.
S. Cook, Watson, A., and Parker, S., A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study, Journal of Education for Business, vol. 90, pp. 103-110, 2015.

Pages