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2022
M. Barnhart and Huff, A., Arming Teachers - An Effective Security Measure or False Sense of Security?, 2022.
B. Pereira and Stornelli, J., Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention, Journal of the Association for Consumer Research, no. 1, pp. 17-26, 2022.
B. Pereira and Stornelli, J., Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention, Journal of the Association for Consumer Research, 2022.
A. Kaliyamurthy and Schau, H., Consumer experience of the algorithmic gaze, Consumer Culture Theory Conference. 2022.
I. Luri, Kaliyamurthy, A., and Farmer, M., Consumer imagination & utopian market heroes, Consumer Culture Theory Conference. 2022.
A. B. Schneider, Chugani, S., Kaur, T., Stornelli, J., Luchs, M. G., Bakpayev, M., Garcia-Collart, T., Leonard, B., Ottlewski, L., and Pricer, L., Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom, Journal of Consumer Affairs, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, in Association for Consumer Research 2022 Conference, 2022.
R. Madrigal, Bee, C., and Chen, J., Hope and Fear in the Experience of Suspense, Cognition and Emotion, 2022.
H. - S. (Huck) Lee and Reynolds-McIlnay, R., Impeding Behavior in Shopping and Product Trial, ACRA 2022 Conference. New Orleans, Louisianna, 2022.
M. Barnhart, Huff, A., and Scott, I., The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising. Chicago, IL, 2022.
A. Faber, Bee, C., Girju, M., Onel, N., Rossi, A. M., Cozac, M., Lutz, R., Nardini, G., and Song, C., The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World, Journal of Consumer Affairs, pp. 1-24, 2022.
L. Pellandini-Simanyi and Barnhart, M., The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap, in Consumer Culture Theory Conference, 2022, vol. 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., Platformization of American Gun Culture, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Wilner, S. J. S., and Humphreys, A., The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Hall and Hyodo, J. D., Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers, Journal of Service Research, 2022.
R. Reynolds-McIlnay and Keech, J., Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience, Association for Consumer Research 2022. Denver, CO, 2022.
R. Reynolds-McIlnay and Keech, J., Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience, Frontiers in Service 2022. Babson College, Boston, MA, 2022.
M. Barnhart and Huff, A., UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems, Journal of Business Research, 2022.
R. Madrigal, Bee, C., and Chen, J., When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment, Communication Research, pp. 1-25, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products. 2022.
2021
A. Kaliyamurthy and Schau, H., Accommodating the algorithmic gaze, Mittelstaedt & Gentry Doctoral Symposium. 2021.
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research, vol. 124, pp. 698-707, 2021.
L. Ozanne, Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komorova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bae, H., Dhandra, T., and Zúñiga, M. Angel, Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy, Journal of Public Policy and Marketing, 2021.
I. Parkman and Malkewitz, K., Good design is good business”: An empirical conceptualization of design management using the balanced scorecard., 2021.
A. Huff and Barnhart, M., How Marketing Can UNRAVEL Wicked Social Problems, in Marketing & Public Policy Conference - American Marketing Association, 2021.
C. Bee and Dalakas, V., Introduction to Special Issue on Sport Marketing and Sponsorship, Journal of Business Research, vol. 124, pp. 695-697, 2021.
A. J Petersen and Schmid, F., Leveraging stakeholder networks with outside-in marketing, Industrial Marketing Management, vol. 92, pp. 72-75, 2021.
A. Huff, Humphreys, A., and Wilner, S. J. S., The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market, Journal of Consumer Research, 2021.
C. Bee, Dalakas, V., and Chen, J., The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.
A. Huff, Barnhart, M., and Burkhardt, B., Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., Winning isn’t everything: An investigation linking old school values to fan behaviors, 2021.
2020
J. King and Bee, C., Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.
A. Kaliyamurthy and Schau, H., The consumer subject in the algorithmic gaze, American Marketing Association. 2020.
K. Malkewitz and Ketcham, N., The Logo Life Cycle: An Abstract, presented at the 2020, 2020, p. 101--102.
K. Malkewitz, Meme Products, presented at the 2020, 2020.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
K. Malkewitz and Ketcham, N., Sports Logos Life Cycles, presented at the 2020, 2020.
K. Malkewitz and Ketcham, N., Sports Logos Life Cycles, Sports Marketing and Sponsorship Conference. 2020.
L. Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble, in Association of Consumer Research, 2020, vol. 48.
A. Huff and Barnhart, M., Why Americans Are Buying More Guns than Ever, 2020.

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