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2018
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Sports Marketing and Sponsorship Conference. San Diego, CA, 2018.
R. Longo, Careers in Accounting Profession, West Albany High School, Business Education. Albany, OR, 2018.
J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?, in Association for Consumer Research, 2018.
A. Klotz, Bolino, M. C., Song, H., and Stornelli, J., Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior, Journal of Organizational Behavior, vol. 39, no. 5, pp. 629-647, 2018.
D. K. Aiken, Bee, C., and Walker, N., From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption, Journal of Business Research, vol. 87, pp. 69-79, 2018.
A. Watson, Zank, G., and Turri, A. M., I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
H. Nakayama, Shimada, Y., Zang, L., Terasawa, M., Nishiura, K., Matsuda, K., Toombs, C., Langdon, C., and Nishimura, N., Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models, Nutrients, vol. 10, no. 10, 2018.
A. Watson, Symbiotic Fashion and Emergent Identity: A Theoretical Model, in University of Southern Denmark, Odense, 2018, p. 50.
A. Watson, The Symbiotic Fashion and Emergent Identity Model, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
N. Brown, Through A Student's Eyes: A Deep Dive Into Online Learning, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
N. Brown, Using Company Case Studies in the Online Classroom, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. Huff and Barnhart, M., Why Trump's Idea to Arm Teachers May Miss the Mark. 2018.
2017
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
A. Huff and Barnhart, M., Assembling Safety in an Armed America, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
M. Barnhart and Huff, A., Assembling Safety in an Armed America, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies, Gun Studies Symposium. University of Arizona, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison, Sustainability, vol. 9, 2017.
M. Montoya, Bala, H., and Massey, A. P., The effects of process orientations on collaboration technology use and outcomes in product development, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects pf Green Self-Identity and Gender Influences on Consumers’ Involvement and Patronage Intention in Eco-Apparel Consumption, in Association for Consumer Research, San Diego, California, 2017.
R. Madrigal, Bee, C., Reich, B., and Warren, N., Emotional Cocktails: Mixed Emotions, Gratifications, and the Enjoyment of Various Types of Movie Genre, Association for Consumer Research. San Diego, CA, 2017.
M. Barnhart and Mish, J., Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP, Journal of Macromarketing, vol. 37, no. 1, 2017.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field, Consumer Culture Theory 2017. Anaheim, CA, 2017.
S. J. S. Wilner and Huff, A., Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense, Journal of the Association for Consumer Research, vol. 3, no. 1, 2017.
2016
A. Rumpakis, Bee, C., and Lee, J., Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Toombs, Commercialization of university technologies, Oregon State University Vista Club. MU, 2016.
A. Huff and Cotte, J., The Evolving Family Assemblage: How Senior Families 'Do' Family, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT, Consumer Culture Theory 2016. Lille, France, 2016.
A. Huff, Wilner, S. J. S., and Humphreys, A., The Pot Problem: The Role of Design in Legitimation of New Markets, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., The Pot Problem: The Role of Design in Legitimation of New Markets, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign, Nutrients, vol. 8, no. 9, 2016.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
2014
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and DuFault, B., Borderlands: The Intersection of Liminality and Stable Third Place, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy, Design Management Institute Conference. London, UK, 2014.
J. McAlexander, Consuming and Consumption in Third Space Communites: Constructing Sanctuary, ACR North American Conference. Baltimore, 2014.
J. Gentry, Phillips, L., and Barnhart, M., Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
W. Kang and Montoya, M., The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.
M. Barnhart and Huff, A., In and Out: Paid Caregivers as Members of the Family..kind of, Consumer Culture Theory Conference. Helsinki, Finland, 2014.

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