TitleWhat’s Love Got to Do with It that Technology can’t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble
Publication TypeConference Papers
Year of Publication2020
AuthorsPenaloza, L, Kelleher, CMary Ellen, Barnhart, M
Conference NameAssociation of Consumer Research
Date Published2020
KeywordsMarketing, MBA
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