TitleChanges in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.
Publication TypeJournal Articles
Year of Publication2010
AuthorsChen, J, Gurel-Atay, E, Xie, G-X, Kahle, L
JournalJournal of Advertising Research
Volume50
Issue1
Pagination57-67
Date Published2010
KeywordsMarketing
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