TitleThe Dynamics of Pre- and Post-Purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models
Publication TypeJournal Articles
Year of Publication2015
AuthorsPark, I, Cho, J, Rao, HR
JournalDecision Sciences (Journal of)
Volume46
Issue6
Pagination1109-1140
Date Published2015
KeywordsManagement, MBA
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