TitleHippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP
Publication TypeJournal Articles
Year of Publication2017
AuthorsBarnhart, M, Mish, J
JournalJournal of Macromarketing
Volume37
Issue1
Date Published2017
KeywordsMarketing, MBA
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