TitleIncreasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Publication TypeJournal Articles
Year of Publication2019
AuthorsReynolds-McIlnay, R, Morrin, M
JournalJournal of Retailing
Volume95
Issue4
Pagination128-142
Date Published2019
KeywordsMarketing
Abstract

This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.

URLhttps://doi.org/10.1016/j.jretai.2019.10.006
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