TitleIntegration of value chain position and Porters (1980) competitive strategies in the market orientation conversation: An examination of upstream and downstream activities.
Publication TypeJournal Articles
Year of Publication2007
AuthorsNicovich, S, Dibrell, C, Davis, PS
JournalJournal of Business and Economic Studies
Volume13
Issue2
Pagination91-106
Date Published2007
KeywordsManagement
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