TitleLong- vs. short-term performance perspectives of Western European, Japanese, and U.S. countries: where do they lie?
Publication TypeJournal Articles
Year of Publication2002
AuthorsPeterson, RL, Dibrell, C, Pett, TL
JournalJournal of World Business
Date Published2002

This paper examines the differences between Eastern and Western companies regarding long- vs. short-term orientations. Utilizing Hofstede's long-term orientation index, this study scrutinizes both long- and short-term performance measurements for companies from Western Europe, Japan, and the United States. The findings suggest that Western European companies place an equally higher priority on both long- and short-term measures of performance compared to companies from Japan and the United States. Additionally, Japanese companies were postulated by the literature to employ a long-term orientation toward company performance greater than U.S. companies. However, our results do not support this statement, as U.S. and Japanese companies were not statistically significantly different.