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K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2020, 2020.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, “Meme Products”, presented at the 2020, 2020.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues”, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
A. Mahmood, Steggell, C., Yamamoto, T., and Lee, M., “Gerotechnology and aging in place: A conceptual model and preliminary findings from pilot projects”, Environmental Design Research Association 38th Annual Conference. Sacramento, CA, 2007.
A. Mahmood, Lee, M., Steggell, C., and Yamamoto, T., “Baby boomer caregivers perception of gerotechnology: Preliminary findings from a pilot project.”, 2nd International Conference on Technology and Aging. Toronto, ON, 2007.
A. Mahmood, Steggell, C., and Bowman, S., “Older Latina women’s perceptions of gerotechnology: A pilot study on the role of technology in healthy aging”, Annual Conference of the Housing Education and Research Association. Charlotte, NC, 2007.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
R. Madrigal, Bee, C., and Chen, J., “Hope and Fear in the Experience of Suspense”, Cognition and Emotion, 2022.
R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category”, New York, NY: , 2005, pp. 179-190.
R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.
T. Madhusudan, J. Zhao, L., and Marshall, B., “A Case-based Reasoning Framework for Workflow Model Management”, Data and Knowledge Engineering, vol. 50, no. 1, pp. 87-115, 2004.

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