TitleSite Selection by Professional Service Providers: The Case of Dental Practices
Publication TypeJournal Articles
Year of Publication1997
AuthorsBecker, B, Kaldenburg, D, McAlexander, J
JournalJournal of Marketing Theory and Practice
Volume5
Pagination35-44
Date Published1997
KeywordsMarketing, MBA
Abstract

Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.

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