|Title||Site Selection by Professional Service Providers: The Case of Dental Practices |
|Publication Type||Journal Articles |
|Year of Publication||1997 |
|Authors||Becker, B, Kaldenburg, D, McAlexander, J |
|Journal||Journal of Marketing Theory and Practice |
|Date Published||1997 |
|Keywords||Marketing, MBA |
Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.