TitleSustainable Forestry, Swedish Style, for Europe's Greening Market
Publication TypeJournal Articles
Year of Publication1998
AuthorsHansen, EN, Fletcher, R, McAlexander, J
JournalJournal of Forestry
Volume96
Issue3
Pagination38-43
Date Published1998
KeywordsMarketing, MBA
Abstract

Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.

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